Stone Brewing Logo Upside Down

The beers upside down labels will appear on the bottles on billboards and elsewhere as part of the campaign. Theyre the brewers first ad campaign the eye catching stunt highlights its culture of trial and error founded in 1996 stones first campaign is from. Theyre the visual manifestation of our most deeply held belief.
stone brewing logo upside down

Stones leave no stone unturned campaign created with help from agency big family table started modestly with the brewer affixing labels upside down on bottles and shipping them out letting customers find them in the wild sans explanation.

Stone brewing logo upside down. Rather it serves as a simple but powerful message to leave no stone unturned. 22 jul 2020 us beer company stone brewing is leading its first marketing campaign with new beer labels that are placed upside down. Stones upside down labels arent a mistake. Fan theories as they are wont to do sprouted all over the web from a legitimate mistake at the factory to some kind of coronavirus related stunt.

The escondido california based brewery has been printing upside down labels on bottles since mid june without saying much about the mistakes stones silence prompted confusion when would be. According to stones co founder greg koch the upside down labeling was not only intentional it was meant to represent the companys founding ethos and most deeply held belief. Leave no stone unturned is stone brewings first ever advertising campaign and its being handled in style by stones creative agency big family table. Now stone is celebrating its adventurous and risk taking spirit in its first ever ad campaign.

This is not some kind of monumental mistake co founder greg koch assures beer fans around the world. Stone brewings first actual advertising campaign theyre calling it leave no stone unturned has a gimmick. Founded in 1996 in san marcos california it is the largest brewery in southern california. Stone brewing is a brewery headquartered in escondido california usa.

All the labels for their bottled beer are being printed upside down so they stand. He explains you see every stone is the result of trial and error and error and error until all thats left is the best damn beer we can brew. We sweat the small stuff constantly pushing the boundaries of independent craft beer. So no these upside down labels arent a mistake.

You see every stone is the result of trial and error and error and error until all thats left is the best damn beer we can brew.